In October of 2022 I started my engineering degree in London at one of the world’s most prestigious universities . 

One of the “hard to get in” universities. They say 2nd in the world. 

After 3 months I decided that it wasn’t enough and I wanted a better degree on top. 

The “being useful” degree offered by the “go do things international university”. 

So January 2023 I called a great friend and I told him about how I wanted to do something else, something big. He was thinking the exact same thing.

From a newspaper article his father sent him, he explained to me this idea of creating a business which helps other businesses boost online reviews.

He told me the name he had thought of: “keyreview”. I understood ”kireview”. 

(a very easy name to say for 50 year old business owners in Spain)

So we started keyreview helping businesses get more reviews. 

Early on we saw a small issue. 

Businesses want money not reviews.

“But reviews in the long run will build authority and then you might get more clients, which will make you more money”. 

They want money now, not money in 4 months. Also, they want clear monetisation, not some crazy story.

1st lesson: bullshit doesn’t sell.

If they want money, let’s give them money. 

Last I heard, they get their money from clients.

So let’s bring them clients.

So we started bringing clients to physiotherapists. Why physios?

We had 3 options: 

1) physios 2)tattoo removal 3)dentists

We rolled a dice (it landed on 1).

We went out for clients, taking sales calls with some cool slides made in canva, just like I learned at school.

Somehow we didn’t close any clients. 

In May 2023 we signed our first client.

It was a trial of 300€ for 8 clients in 14 days or your money back.

And after 14 days we sent him his money back. 

A few “money backs” later we signed a physio aesthetic / beauty center, it had some aesthetic treatments.

We tried those treatments. They worked much better. 

We pivoted to bringing clients to aesthetic centers. 

Now we had much more experience. 

That’s why we lost money for only 5 months in a row.

Do we pivot again?

The truth was we were just not good enough. It has nothing to do with the niche. 

So we worked to get better. 

Soon we passed 10k revenue bringing more than 120 clients to aesthetic centers in a month. 

Nothing great, nothing horrible, but much better than before. 

Now we are making a client acquisition machine:

clibel.com

I want to extract the most amount of knowledge from this experience. 

To do that, I analyze and talk about what I do in front of a camera.